"Eco-friendly," "natural," "carbon-neutral" — not every green claim is honest. Here’s how to tell real sustainability from marketing spin.
Watch for vague language
- Words like "natural," "green," and "eco" have no legal definition. Look for specifics, not vibes.
Look for evidence
- Credible claims point to third-party certifications, data, or recognized standards — not just imagery of leaves and forests.
Check the whole picture
- A single "sustainable" product line doesn’t cancel out a business model built on harm. Look at the company’s overall footprint — and what it lobbies for.
Common red flags
- Hidden trade-offs, irrelevant claims, no proof, vague imagery, and outright falsehoods.
Take it further
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